SEM and SEO: A Tale of Two Important Digital Marketing Strategies

There are a lot of terms that get thrown around when it comes to search engine optimisation. Often it’s easy to get confused and mixed these terms up,and one classic case of that is SEO and SEM or search engine marketing.

Hong Kong SEO company firm Concinnity Limited says that while the two terms may seem alike,they are two entirely different concepts. Here’s a quick rundown on the differences between the two equally important search strategies:

SEO: Organic tactics

In a nutshell,SEO is more about organic search while SEM is paid strategy. Under SEO are the usual white hat techniques that you’ve probably heard of by now,including keyword research,content creation and link building. The goal of SEO strategies is to improve your brand’s online presence organically.

Usually,SEO can be broken down into two areas,the off-page and on-page SEO. Both aspects are essential to establish your brand’s authority and in turn boost your website rankings.

SEM: Paid marketing

SEM is essentially paid marketing. It simply means your website get more visibility through paid marketing channels like online ads. One benefit of using SEM strategies is that you can target potential users via related keywords when they search. Meaning,site links will show up as ads next to the organic search results.

Should You Choose Between the Two?

While SEO and SEM are two different methods,it doesn’t mean you have to choose over the other. A good online marketing campaign makes the most of the benefits that SEM and SEO can offer. SEO can help build online presence and credibility while SEM lets your brand visible to the relevant audience.

If you want to boost your website’s ranking,you need every tool available to you. Be it SEO or SEM,the number of effective options that you can use are endless.

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Categories SEO

SEO & Digital Marketing Experts in Hong Kong

Content marketing is explanatory for every critical online business. Optimising just the part of the content for all specific keywords was based on pointers of SEO analysis which can do sometimes wonders or also magic in attracting your super ideal good level prospective customers, even engaging them all or converting them surely into buyers. Some software’s alone will not be much able to advise on keyword trends or patterns around which we all should build the content.

Running some usual periodic SEO audits procedure can also ensure that the site is always accompanied and optimised or able to stay abreast about the changing scenarios of SEO environment. Having an SEO consultant or someone who could guide about it on tap for all the advice or also certain guidance which can increase the organic traffic so much that it should show pays for itself and clients work.

How Do I Choose The Best SEO Plugin For different types of Website, is the question for all developers.

There are certain SEO plugins that do distinguish themselves from the others. All In one SEO packs and other SEO packs by Yoast are certain types. The former was slightly popular while the latter and others are slightly better-rated ones. One has to keep in mind that you also need all additional another kind of plugins for all remaining tasks tangential in accordance to SEO such that one allows you to simply to implement some analytics tracking the code across all the website.

Before deciding which plugin can be in use there are some other important questions to client address. Compatibility is the main plugin which is compatible with all other functionality and certain technology which are on the client site. Will it then also continue the process to be compliant and flexible in the future? Don’t make certain complex assumptions. Just it needs to be found out.

The support will be there adequately with extra technical support for the plugin which usually comes from the developers or also might be from the community. Clients do check out certain support forums and reviews as well as feedback from other long-term users to make the assessment.

Regarding the Usage or Popularity of plugin, knowledge is simple. How popular is the plugin is known from it? Many such downloads is a true indication of all widespread use as well a community of all experienced users who can also offer you ideas or which help to troubleshoot problems. SEO & digital marketing are important for every business these days.

Future Development regarding it means does the team or client company developing the specific plugin have a history buffer of updating and also revising their solutions. Buying such themes and also such plugins from all reputed vendors as well as Elite providers on marketplaces sometimes likes theme forest or code canyon is always safer than trying out more than one from an unknown provider not possible without a track record.

Many people think that how do someone choose the good hosting solution with good factors. Many factors are like cost factor or ease of installation factor and web server management factor which can easily influence the client choices.

If you have the resources, time and capacity to deal with hosting and upgrades or backing up data as well as restoring the site and also get a virtual private server (VPS) which manage everything oneself.

If not, then a managed hosting solution do handles all technical and security as well as administration or performance issues for all the modest fee and leaving you free simply to focus on business or handle things such as content creation. Additionally, one can be relaxed with the services. Search Engine Optimization gets good quality of traffic on the website.

A few more things are to be considered with the blog hosting which includes support for plugins. Some hosting providers sometimes won’t permit certain types of plugins. Then one has to check if that will surely affect in any way. Backup & Restore: A few providers offer such method called as “one click” solutions just to restore the site from all backups if anything ever goes wrong.

Staging Environment is just like having a way to build or test as well experiment with client site out of the old public eye and simply then it is easily published it later, which can be helpful.

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Categories SEO

Push Button Influence: SEO Evangelist Dori Friend Reviews Alex Mandossian’s collaboration with Steve Olsher

SEO evangelist, Dori Friend develops digital marketing methodologies that work. Recently, she conducted a review of Alex Mandossian’s Push Button Influence.

IONE, CA / ACCESSWIRE / March 18, 2016 /SEO expert and evangelist, Dori Friend works with individuals and companies to develop digital marketing methodologies that work. Recently, she conducted a review of-, the latest program from new media influencer, Alex Mandossian.

Mandossian is responsible for the wildly popular Teleseminar Secretsâ ¢, a program that helped thousands achieve their coaching and consulting goals. Push Button Influence is a collaboration with author and reinvention expert, Steve Olsher that will teach authors, small business men and women, coaches, consultants, and speakers those methods that gain immediate influence over their target markets and gain media exposure. Dori Friend is an already successful digital marketing talent in her own right, so when asked to review the Push Button Influence program she was keen to help.

“I met Alex on a flight to Cincinnati,” says Friend. “We were both headed to the same seminar and ended up discussing problem areas of my business. Later, I purchased an hour of consulting time. He didn’t just give me an hour, he helped until the project was finished. The sales letter he made for me made over five hundred thousand to date. Suffice it to say I’m a believer.”

Friend will be reviewing the program over the course of a few months on her own website beginning on February 11, 2016. The program was designed to be a blueprint for those engaging in online sales to achieve “push button influence” with their target market. The duo completed beta testing with a small group of members who, Friend points out, “â ¦paid them to be test subjects.â Mandossian and Olsher believe they have a highly effective and beta test proven method for securing significant new media exposure and taking control of their own channels of distribution.”

“From time to time, I try to use my website as a platform to help others quickly gain control over their sales funnel and digital influence,” says Friend. “I have reviewed other systems in the past when I was familiar with the expert, and having worked with Alex I knew that this was something my followers and clients would most-likely gain something from.”

Friend will be publishing the results of her- review, along with a list of training recommendations and bonus sources that compliment the program, on her website:http://www.dorifriend.com/reviews/push-button-influence-review-and-bonus-by-dori-friend/

Push Button Influence will become available starting March 31, 2016.

About Dori Friend

SEO expert and evangelist, Dori Friend works with individuals and companies to develop digital marketing methodologies that work. As a self-proclaimed “SEO Geek”, Friend’s passion is designing and building digital products and SEO software to streamline the SEO process for others.

Dori Friend
3451 Dry Creek Rd
Ione, CA 95640
United States
dori@dorifriend.com
http://www.dorifriend.com

Source: SEONitro LLC

Categories SEO